Matomo vs fathom In addition, Matomo has feature categories that can be expanded e. This blog article explores Matomo's ascent as an alternative to Google Analytics, especially amid the challenges posed by Google Analytics 4. This is achieved through a config_id variable (the user identifier equivalent which is updating once a day). Matomo is used on over 1 Add a Javascript heartbeat timer to measure time spent by visitors on my pages, including the last page of their visit How does Matomo detect unique and returning visitors? (with User ID or Visitor ID from tracking cookie) Set the time zone for my reports function { // return the value determined from `browserLanguage` variable and append a string "country" along with it return {{browserLanguage}} + 'country'; } If you are using Drupal to power your website you may be interested by the Matomo (Piwik) Integration for Drupal plugin. If you do not have a web server or shared host to install Matomo on, you can get a pre-installed Matomo in minutes. Source: Fathom Home Page Fathom Analytics is a simple, open-source web analytics platform that helps you track, analyze, and report your website data while placing a premium on data Compare Fathom vs Matomo Analytics. Find out which tool is the best fit for your organization's specific needs and goals. A huge thank you to Derrick Reimer , founder of SavvyCal for creating the incredible fathom-client package. Once a new site gets created in Matomo, the Matomo Tag Manager will automatically pre-configure a container with a Matomo tracking code tag which can be used to get started straight away. Comparing Matomo and Google Analytics reveals distinct differences in user interface (UI) and reporting capabilities. List of 4 tickets closed in Matomo 5. Since Matomo A/B testing is part of Matomo web analytics, you don’t have to worry about GDPR compliance or breaches in user privacy. Fathom Lite vs Fathom Analytics Fathom Analytics is much more detailed, feature-rich, and even more focused on privacy-law compliance , than Fathom Lite. It’s an easy-to-use tool that offers a Server-side analytics tracking and/or Desktop apps tracking with Matomo Matomo Tracking API example for developers (PHP SDK) Measure 100% of Ecommerce interactions using server-side tracking Track your subscription business with Matomo. You can create and edit annotations by W3Techs places Matomo Tag Manager in 3rd place for the Tag Manager of the Year category in the Web Technologies of the Year 2022 awards. Compare : Matomo vs Fathom Analytics. Try the Matomo Cloud service created by the makers of Matomo themselves. 13. When tracking visitors using an image beacon instead of the JavaScript tracker, what are the differences? Company We’re releasing Matomo 4. Individual Matomo core plugins cannot be disabled; The Matomo mobile app for Android and iOS won’t work with Matomo for WordPress The Segments functionality in Matomo enables you to view and analyse reports on smaller groups of your audience, based on specific criteria like their country or whether they bought something. This means you can download the Matomo platform and install it on your own server. Most users track from 1 to 10 websites, but some Matomo servers track more than 10,000 websites! Add a Website. g. Unsurprisingly, Piwik PRO's roots in Matomo make it a popular choice for users who are familiar with Universal Analytics. Company After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular. Single Sign-On (SSO) Single Sign-On (SSO) - Getting started. The Page Analytics Reports. Matomo offers a customizable dashboard, allowing users to prioritize the data most relevant to them. Fathom is a popular, privacy-friendly alternative to Google Analytics that's built with user privacy at its core. Matomo is the leading open-source web analytics solution designed to help you make more informed decisions and enhance your customer experience while ensuring GDPR compliance and user privacy. Features: Battle of the user interfaces: Matomo vs. To identify the winners in the various web technology categories, W3Tech compared the number of sites using a technology on January 1st, 2022 with the corresponding number on January 1st, 2023. 2 What does Roll-Up Reporting do? Create and analyse roll-ups Does Roll-Up Reporting show aggregated data of all of my websites? Does Roll-Up Reporting work in the Intranet? The Goals feature within Matomo helps track your website performance against business objectives. Email (Required) Subscribe to our newsletter to receive regular information about Matomo. 2020 update: There is now a new Matomo Analytics WordPress plugin available out called Matomo Analytics – Ethical Stats. Skip to content. This is why anonymizing data is a big deal. Completely free and open to all, MatomoCamp welcomes everyone from beginners to seasoned professionals in the analytics space. There are a two important decisions to be made to correctly set up a Matomo account: 1) How to choose the right account name 2) How to create a Matomo site. It also provides 100% accurate, unsampled reports and doesn’t share your data with third parties. Matomo is a platform with many impressive benefits. As such, Matomo can help you maintain lawful data processes. If you want a tool that provides only the most essential data, is easy to use and is fully compliant with privacy laws straight out of the box, Plausible is the better choice. If you’re ready to begin using ethical and robust digital marketing analytics on your website, try Matomo. Adobe Analytics As marketers and web analysts know all too well, a user-friendly interface can flatten the learning curve when adopting and implementing a new tool. You can also support our efforts by purchasing valuable Premium Features for Matomo or try our Matomo Cloud solution. 4. Measure my single-page websites and apps with Matomo Set up Matomo offline tracking By providing your email and clicking “submit”, you agree to receive direct marketing materials relating to Matomo products and services, surveys, information about events, publications and promotions. Differences using Log Analytics VS using JavaScript client Pros and Cons of Using Log files Instead of JavaScript Tracking Use Log Analytics with Matomo Cloud Import data Using Matomo Server Log Analytics and using the standard Matomo JS at the same time Can Funnels be tracked with web server logs? Can Users Flow be used with web server logs? Join the 160,000+ subscribers who receive the Matomo Newsletter straight to their inbox every month. Analytics features (Premium) Index. 79 verified user reviews and ratings of features, pros, cons, pricing, support and more. If you’d like to become a customer of Fathom Analytics, and not Is there an online demo available? Use Matomo and Google Analytics / Yahoo! Analytics / WebTrends etc. You may be considering platforms like Simple Analytics, Plausible, Umami, PiwikPro, or Fathom Analytics. Why Matomo is a better option than GA4 360 for UA 360 users. Company The latest version of Piwik. The privacy-friendly Google Analytics What are some alternatives to Fathom and Matomo? Odoo It is a business management software including CRM, e-commerce, billing, accounting, manufacturing, warehouse, project Compare Matomo vs Fathom Analytics vs Plausible Analytics in Web Analytics Software category based on 283 reviews and features, pricing, support and more Compare Matomo vs Fathom Analytics vs Heap in Web Analytics Software category based on 504 reviews and features, pricing, support and more. Matomo can track visits on your intranet website as long as Matomo itself can be accessed by people in your intranet network. There is absolutely no Piwik PRO employee or people who are part of the Matomo core team or who have any commit access to Matomo. This is because each dimension and metric has its own scope, categorized as visit, action, or conversion. Find the right analytics tool for you. Google Analytics 1. Matomo ensures reliable insights by delivering accurate data while prioritising compliance and privacy. Matomo offers privacy-friendly tracking, built from the ground up to comply with regulations — including IP anonymisation and DoNotTrack settings. My primary reason to use Matomo is to get the unsampled data, though it provides many other benefits over GA like full ownership of the analytics data. To summarize the things you have to do to Matomo vs Google Analytics! Matomo Analytics is the leading open source web analytics software used on more than one million websites in 200 countries. Osano is a popular consent manager platform which supports third party blocking, multi-language and automatically handles consent requirements for different countries based on visitor geo-location. So despite having seen Fathom mentioned in various places around We feel it's important that anyone can freely use an analytics tool knowing their privacy is protected. 3% of websites use it and WordPress has a 62. Summary of the comparison. If privacy and data ownership are a determining factor, we have a clear winner: Matomo Why Matomo: Matomo is an excellent alternative because it fills in the gaps where Amplitude comes up short, like with cookieless tracking. About Matomo; History; Contributors; vs Fathom; vs Hotjar; vs WP-Statistics; Top Web Analytics Tools If your whole Matomo instance is setup in the intranet only (no internet) How do I view data for more than 500 pages? Using any of Matomo’s Tracking methods, you can successfully measure your Intranet websites analytics. While Fathom provides fairly comprehensive analytics reports, it doesn’t have some of Matomo’s more advanced features. Click the big green button to Create New Tag. The cloud We will use it to make matomo. Matomo is installed on 1. js with minimal configuration. Their reports and the user interface are similar to Plausible. Get quality insights from your conversion metrics by trying Matomo free for 21 days. vs Fathom; vs Hotjar; vs WP-Statistics; Top Geolocation is the process of determining where an IP address is geographically located. MENU MENU. All three are committed to respecting user privacy and offer ethical tracking of visitors. An intuitive user interface (UI) will save you time and money in training your team and reducing technical support costs. Google Analytics outlines a big shift in web analytics tools, with the debate leaving marketing agencies looking for user-centric features like simplicity and data control. If GDPR compliance isn’t necessary for your business, you still have the option to enable cookies for more accurate tracking. Plausible analytics - Which is best for your business? As stated at the outset, a key difference between these two platforms is the number of metrics and reports available. Empowering People Ethically with the leading open source alternative to There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Matomo is an open-source analytics software that provides detailed reporting and analytics capabilities. org Custom Dimensions are similar to Custom Variables but they provide several advantages:. vs Fathom; vs Hotjar; vs WP-Statistics; Top Unsurprisingly, Piwik PRO's roots in Matomo make it a popular choice for users who are familiar with Universal Analytics. The Transitions Plugin gives you a report that shows the things your visitors did directly before and after viewing a certain page. Choosing a name for your Cloud account What data does Matomo track? Choosing your tracking method: Matomo Tag Manager or Matomo JS Why use an analytics tool? © 2024 matomo. When tracking visitors using an image beacon instead of the JavaScript tracker, what are the differences? Company Attribution modeling and analysis. 1 to address a regression that was introduced in 4. Jetpack stats vs Fathom Analytics Love it or hate it, WordPress powers a lot of the websites on the internet - 43. After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular. We’re so proud Matomo is trusted with the analytics data of more than 1 million While retail banking revenues have been growing in recent years, trends like rising financial crimes and capital required for generative AI and ML tech pose significant risks and increase operating costs across the financial industry, according to McKinsey’s State of Retail Banking report. Funnels; Session Recordings; Media Analytics; Heatmaps; A/B Testing; Custom Reports; Form Analytics; Roll-Up Reporting; Cohorts; vs Plausible; vs Fathom; Where two devices share a User ID and the above setting is disabled, Matomo counts the two devices as one user, two visits, and two unique visitors. Access the Times report from the Visitors menu in the When we talk about data in Matomo we often refer to Raw data, and the report data. When comparing quality of ongoing product support, reviewers felt that Fathom Analytics is the preferred option. Variables. You can embedd How does Matomo track downloads? Matomo doesn’t track Downloads and clicks on Outlinks on my website. In our latest release (Matomo 4. Update: Check out the Matomo (Piwik) Joomla plugin here! We recently heard the buzz about the new Joomla plugin to integrate Matomo smoothly inside the Joomla admin panel. Blank Heatmaps in Matomo Matomo is not recording any Heatmaps or Sessions, what can I do? Why do I have heatmap samples but no screenshot? Will the generated heatmap still work if I change a web page while heatmap data is collected? What can I do if the heatmap or session recording is not styled and CSS or font icons seem missing? Users - Create and manage. It’s essential to match dimensions and metrics with the same Recording your insights. ; Access to your web server (via shell or FTP) By providing your email and clicking “submit”, you agree to receive direct marketing materials relating to Matomo products and services, surveys, information about events, publications and promotions. This private system provides full control over data to its users. As the leading Both have a Tag Management System (TMS): Google Tag Manager in the case of Google Analytics and Matomo Tag Manager in the case of Matomo. RECENT SEARCHES. If you are planning to use a single container for multiple websites, make sure to use the tracking code of that specific container when implementing the steps below. Osano can request and track visitor consent, with Matomo enabling or disabling When a same person visits your website on two different devices (for example their laptop and on their mobile phone) then Matomo (Piwik) will detect two unique visitors. Each dimension has its own menu item under either “Visitors” or “Behavior” making them first class citizen reports; A single Custom Dimension report can be widgetized whereas it is only possible to widgetize all Custom Variables reports combined; More metrics are available for Custom Import Search Keywords - Troubleshoot. While WordPress doesn’t come with any analytics in it’s core install, the same company (Automattic) who manages the CMS also has a company that offers analytics: Jetpack stats. You can view how metrics for Set up and configure Matomo Tag Manager (create a container and install the container code) Click on Tag Manager in Matomo and visit the Tags page. " Matthieu Aubry - Segment Matomo reports by A/B test experiments and variations Apply other segments (such as Country or Marketing campaign) to the A/B tests reports Fetch experiment reports via the Matomo HTTP Reporting API. Recommended for you. 7% share of the CMS market. They have gone above and beyond to ensure privacy. Benefits of Matomo. Therefore, our users are legally exempt from displaying cookie-consent banners in most EU markets (with Germany and the UK being an exception). 1. io. Site Search - Track site searches. Learn more on How to free trial and purchase Matomo Premium Features. Give your Tag a descriptive name. For example, a business director seeking a high-level overview will be interested Make improving conversion rates easier with Matomo, a user-friendly all-in-one solution. If privacy and data ownership are a determining factor, we have a clear winner: Matomo Fathom Analytics vs Matomo: What are the differences? Introduction. Have any of you had a good experience or a bad experience with any of Matomo is 20x more popular than Fathom according to BuiltWith. 14. Matomo is not tracking clicks to my own websites (not tracking outlinks to my own domains) Company. Wow, what a breath of fresh air. Matomo offers various methods to determine your visitors’ location. Other reports such as heatmaps and session recording also rely on RAW data. Selectively track certain users, roles and pages; Monitor which files are downloaded from your pages The Matomo web analytics platform is an open-source solution that helps you collect accurate data about your website’s traffic and make more informed decisions as a result — all while enhancing the customer experience and ensuring GDPR compliance and user privacy. Matomo Tag Manager Consent Management Platform (CMP) tags for easier compliance and consent tracking. org even better. We’ll compare three feature categories: Visitors, Behaviour, and Acquisitions. js Bootstrap vs Foundation vs Material-UI Node. Let’s first take a look at both Google Analytics and Matomo. js 13+ App Router View a custom dimension report Filter a Custom Dimension by Action Type in a Custom Report Understanding Visits and Action levels in Matomo Matomo Analytics vs Google Analytics. Key According to BuiltWith, as of October 2024, 1,832 of the top 1 million websites deploy Fathom. Share a custom dashboard template with another user. For example, this includes the Overview within the Visitors section, as shown below, the Goals report, or many others. 9% of all websites and this is an amazing success for a great open source web analytics project. It's less feature-rich than Matomo in some respects, but may be a better choice for larger Find and edit “config. Matomo, on the other hand, is a self-hosted platform, giving users complete control over their data and storage options. Matomo provides 100% data ownership, ensuring that your data remains yours to own and control. If not, visit the Matomo Developer Zone where you’ll find the tutorial Setting up Matomo. For example; Matomo Event – Email Link Click; Confirm your Matomo configuration. at the same time Tour of Matomo – overview of the reporting interface Top menu in Matomo Reporting menu in Matomo Accessing helpful advice within Matomo Report a bug in Matomo Integrate Matomo Integrate Matomo with my existing tools and services Become a Thanks to Matomo’s use of industry-leading measures to protect user privacy, France’s data protection agency has confirmed that Matomo is exempt from tracking consent in France. However, Matomo is a more advanced Fathom alternative since we also provide extra analytics features for Ecommerce websites, multi-attribution tracking and conversion rate optimization (CRO). As of October 2024, 1,832 of the top 1 million websites deploy Fathom and 20,816 use Matomo. Self-hosted option. Through the Matomo Cloud we take care of all this and ensure there are backups, monitoring etc. Matomo will track a click on a link as an “outlink” where the clicked URL is not the same domain as the website being tracked. In this sense, when you compare Fathom Matomo and Fathom Analytics let you import your Google Analytics data from UA and GA4. Matomo's the Google Analytics alternative that protects your data and your customer's privacy. Anonymized data isn’t personal data according to the GDPR: “The principles of data protection should therefore not apply to anonymous information, namely information which does not relate to an identified or Matomo also makes it easier to optimize the customer experience and gauge the effectiveness of your content. It’s important to stay updated on GDPR requirements for compliance. As long as you provide users with the option to opt-out of Matomo's tracking in your privacy policy, there is no need for cookie consent banners. Matomo (formerly known as Piwik) is known for its comprehensive feature set, making it a closer alternative to Google Analytics than just about any self-hosted website analytics option. Menu. Matomo does not offer direct support for Google Consent Mode, primarily because Matomo does not provide a Consent Management Platform (CMP). Differences using Log Analytics VS using JavaScript client Pros and Cons of Using Log files Instead of JavaScript Tracking Use Log Analytics with Matomo Cloud Import data Using Matomo Server Log Analytics and using the standard Matomo JS at the same time Can Funnels be tracked with web server logs? Can Users Flow be used with web server logs? Fathom. You can customise Dashboards to focus on your website goals and then optimise them with your specific analytics users and use cases in mind. 5,373,177. These CMP-specific tags help streamline compliance Fathom Analytics works well with Next. Matomo doesn’t require cookie consent banners (apart from in the United Kingdom and Germany) and can therefore continue to track visitors even after they have rejected a cookie consent screen. You can even implement custom events and track page performance. Platform Changes. php”: The Matomo configuration file Customise any text label such as menus, report names, column names, event names and values, custom dimension names, custom report names, dashboard names and more Make sure Search engines robots do not index Matomo server Track and measure how my Matomo service is being used Tell Matomo to Install the Matomo tracking code on websites that use Vue. Additional insightful and visual tools are provided including: page overlay, transitions and users flow report. For example, if your visitor click on a link to “piwik. What’s new? This patch release fixes a regression in our tracking code generator discovered in Matomo 4. Plugin name: wp-matomo, not to be confused with the other plugin mentioned below called WP-Matomo (WP-Piwik). Learn about the top 10 advantages of Matomo over Google Analytics 4 (GA4) including data ownership, privacy, customization, cost, data retention, data accuracy, tracking quality, multi-language support, advanced reporting, and integration with other tools. 🧑🎨 Simple web analytics: Matomo vs Plausible. vs Fathom; vs Hotjar; vs WP-Statistics; Top Web Analytics Tools; Industries. Creating a Matomo site; It is important to plan ahead before creating a Cloud account to start off on the right foot and get the best out of Matomo. ini. Try 21-day free Cloud trial. When choosing between Fathom Analytics and Plausible, it's important to understand how they stack up against each other in terms of key features, pricing, user interface, and customer support. Fathom does offer a self-hosted option, Fathom Lite, but it’s not as feature-complete as either Plausible or Umami. Many of these options are open-source, and can be self-hosted. This guarantees compliance with strict privacy regulations and laws. Matomo gives you complete control over your data and complies with GDPR requirements. Today’s financial institutions are focused on harnessing AI and advanced In comparison, Matomo is fully GDPR compliant. Traditional analytics tools such as Google Analytics and Adobe Analytics, rely on cookies to track users. The data and information collected by Matomo is 100% owned and controlled by the European Commission. Matomo Vs Plausible Vs Fathom. With Matomo, compliance is certain, fines are avoided, and your reputation is protected. Recognize a Roll-Up measurable in the reporting UI Does the Visits Log and Real-time widget work for Roll-Ups? Will the reports be shown in the Matomo Mobile app for Android and iOS? Fetch Roll-Up Reporting reports via the Matomo HTTP Reporting API Will the reports be shown in the Matomo Mobile app for Android and iOS? Use data imported from Google Analytics with Table of contents. Before Matomo version 3. You can unsubscribe at any time by clicking the opt-out link provided in each communication. Within the Behaviour section you will find links to the following page reports:. Matomo Analytics is the leading open-source web analytics solution, designed to give you conclusive insights while respecting your user’s privacy, and keeping your data secure. How do I fix the error ‘Unable to find the wrapper “https” – did you forget to enable it when you In the case of web analytics, tools can be easily made compliant by following a number of steps. Matomo, on the other hand, is free to use in its self-hosted version but requires investment in server infrastructure and maintenance. Matomo. A Variable allows you to basically use a dynamic value whose actual value will be resolved at the time the value is being accessed, for example this could depend on the current page URL, Referrer, Screen size, or more. Matomo Tag Manager. the matomo/js/piwik. Official Matomo masterclass feed. Matomo also offers multiple ways to check website traffic: Visits log report With Custom Dimensions you can assign any custom data to your visitors or actions (like pages, events, site search, ) and then visualize the reports of how many visits, conversions, pageviews, etc. Create, track and manage custom dimensions Use Extractions to track action data with Custom Dimensions Tracking Custom Dimensions via Matomo Tag Manager Data limits for custom dimensions What is the difference between Custom Dimensions and Custom Variables? Common custom dimensions and how to create them In Matomo Cloud there is a hits total for your billing period on your billing page at ⚙️ > Account > Billing. In this article, we've covered the core differences between these analytics tools; their key advantages, pros and cons, FAQs, and the best tool for different audience types. js. A powerful web analytics platform with 100% data ownership. Note: This was the default way of tracking for a short while in Matomo versions 3. Piwik comes in a zip file with all the web analytics goodness you need to upload to your server. It offers a wide range of metrics, dimensions, and reports including unique features like heat maps, SEO keywords, media analytics, A/B testing, and beyond. In Matomo Cloud there is a hits total for your billing period on your billing page at ⚙️ > Account > Billing. No credit card required. js files Medium and High-Traffic Websites: Setup an automated task (cron) to process reports If your website is a medium or high-traffic website (more than a few hundred visits per day), we highly recommend to set up auto-archiving cron task so that Matomo calculates your reports periodically. Powerful Insights. Company. This is a small In this series of posts, we assume that you have already set up your development environment. Site Search - Getting started. The event features presentations, workshops, and discussions led by experts in the field of web analytics, Both have a Tag Management System (TMS): Google Tag Manager in the case of Google Analytics and Matomo Tag Manager in the case of Matomo. org” on your website “example. Why Matomo? 100% Data Ownership; vs Plausible; vs Fathom; vs Hotjar; vs WP-Statistics; Top Web Analytics Tools; Industries. Compare Matomo and Fathom Analytics. About Matomo; Manage Matomo. If you're using Next. 0. org”, this will be counted as an outlink in the report. With Matomo Cloud, your data is stored in Europe, while Matomo On-Premise allows you to host your data on your own servers. In this comparison guide, we will explore these tools based on Like Matomo, Fathom complies with all major privacy regulations, including GDPR and CCPA. Visits per Local Time Report; Visits by Day of the Week (Related Report) Visits per Hour in the Site’s Timezone Report; The Visitors > Times report offers multiple charts that provide insights on the hours and days that visitors are accessing your site, in both your site’s time zone and their local time zone. RAW data is the tracking information gathered from your site and stored in your Matomo database. Google Analytics? A: Google Analytics offers a free version that suits many small to medium-sized businesses, with a premium version for larger enterprises. Many of these options are open Fathom. Google Analytics; Installation Process; Tracking Features; Report Viewing; Pricing; Support; Matomo vs. Requirements for embedding Matomo reports Embed a Matomo report (or dashboard) in a HTML page Embed a static image graph of your analytics data Using the Reporting HTTP APIs to request any report data Site Search - Getting started. Piwik PRO is a business entity in Poland. I run Matomo and it works great. vs Fathom; vs Hotjar; vs WP-Statistics; Top Matomo (Piwik) can be used to track an unlimited number of websites. I love how simple Fathom Analytics is, and it really gives you all the traffic metrics you could need. Select the Matomo Analytics tag type. js vs Spring Boot Flyway vs Liquibase AWS Configure Data Retention How do I delete historical Matomo data? (data retention for old web analytics raw data logs and/or old processed reports) When I enable . . Matomo has expanded in many ways, but we are and always will be the #1 free open source web analytics platform in the world. To improve Matomo in your language consider contributing to translations. Piwik PRO is not contributing anything to the Matomo (formerly Piwik) project. Nettisivujen ylläpitäjät käyttävät kävijäseurantapalvelua pääasiassa kahdesta syystä: 1) saadakseen tietoa vierailijoiden toiminnasta sivuston kehittämistä ja If a visitor enters to your website or application for the first time, or if they visit a page (or take any action that is tracked in Matomo) more than 30 minutes after their last action Matomo will record it in a new Visit. Features, support, privacy, pricing, and more. This is a frustrating experience for many visitors, and in many cases an unnecessary one. js 13+ App Router Pixel tracking - Getting started. This decision has been made to protect the privacy of European citizens by stopping personal data transfers to countries that do not See Page Performance reports Understanding Page Performance Metrics Why do the Matomo Page Performance reports show some days with 0s Processing Time and others with very high processing time? Identify your slowest pages Common reasons for slow pages & how to fix them Track page performance via data via the tracking API Page Performance for Matomo version 3 Tracking session recordings Get started tracking my heatmaps & session recordings Disable the recording of any mouse and touch movements Disable the tracking of all heatmaps and session recordings for a specific site Does Heatmap & Session Recording work with a single-page websites and web applications? Track only a specific target group Does Heatmap & Session Do you want to stay ahead of the game when it comes to GDPR compliance, cookieless tracking and privacy-friendly web analytics? Join our newsletter to receive exclusive industry insights and tips straight to your inbox. With Matomo, you can protect user data and respect user privacy while gaining invaluable insights into user behaviour. Tracking videos & audio Disable the tracking of individual videos and audio Exclude URL parameters that are shown in the media resource report Does Media Analytics work with a single webpage application? Disable the tracking of all media for a specific site Customize the tracking of my media Enable or disable the tracking of all media events Exclude employees or partners This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium. vs Fathom; vs Hotjar; vs WP-Statistics; Top Web Analytics Tools; Here's a video of us showing you how to add Fathom to a Webflow site, as well as how to add an event to a link or a form. User-friendly interface. Matomo doesn’t track Downloads and clicks on Outlinks on my website. Before you get started, ensure that you have the following: A web server, shared hosting or dedicated server. Reviewers felt that Fathom Analytics meets the needs of their business better than Matomo (Formerly Piwik). It has a similar data structure and interface, and it can be used with the same types of data and reports. Now, if you've searched for good analytics tools and you're looking for a well-detailed Matomo vs Google Analytics comparison before you make your final decision, then read on. In this step-by-step guide, you will learn how to set up Osano and Matomo to work together. It's less feature-rich than Matomo in some respects, but may be a better choice for larger organizations who require more support and scale. With Matomo, this isn’t a concern. To get started with Matomo, you can sign up for a 21-day free trial. If the visitor’s browser does not accept the Matomo cookie (if they have disabled, blocked or deleted cookies), a simple rule of thumb is used to try to match the visitor to a previous visitor with the same features (IP Update: Check out the Matomo (Piwik) Joomla plugin here! We recently heard the buzz about the new Joomla plugin to integrate Matomo smoothly inside the Joomla admin panel. Therefore our login plugins like LoginSaml, Login HTTP Auth, etc. Project Fathom is a privacy-first Google Analytics alternative tool. After an upgrade to Matomo 5, it may be possible to downgrade again to Matomo 4 if needed by following instructions in this FAQ. Feel free to send us feedback about this roadmap. Google Analytics. © 2024 matomo. Usermaven leads the pack with seven comprehensive attribution models and a 180-day lookback window. To view the RAW data in Matomo, go to Matomo > Visitors > Real-time (or "Visits log"). You can embedd a code snippet from the matomo backend to allow users to opt out. This module automatically adds the Matomo tracking code to your Drupal website, as well as providing the following features:. When considering Matomo vs Plausible for integration capabilities, Matomo offers a robust set of APIs and plugins that facilitate seamless integration with a variety of platforms. Company Will the User Flow and click path reports be shown in the Matomo Mobile app for Android and iOS? Fetch Users Flow reports via the Matomo HTTP Reporting API Analyse Top Path reports What are Interactions in the Top Paths reports? vs Plausible; vs Fathom; vs Hotjar; vs WP-Statistics; Top Web Analytics Tools; Tracking heatmaps Get started tracking my heatmaps & session recordings Does Heatmap & Session Recording work with a single-page websites and web applications? Track only a specific target group Does Heatmap & Session Recording work with mobile and tablet devices? How does Heatmap and Session Recording track moves on a touch screen device? Disable the tracking For example, this could occur if your CMP prevents Matomo from tracking unless Consent Mode v2 consent is provided. Goals are potentially the most important part of your analytics tracking. However, we do offer integration guides for several popular CMPs, which you can find here. Hosted vs. But when there are also dozens of other free and paid web analytics solutions, why choose Matomo? One of the principle advantages of Matomo is that you are in control. Import to Matomo Cloud (recommended) Setting up a Google Analytics Import (GA3 / GA4) Running the Google Analytics import (GA3 / GA4) What is data stream in Google Analytics 4. Self-Hosted: Fathom Analytics is a hosted solution, meaning that all data is stored on their servers, providing convenience and ease of use. It also seems like abandonware: the Docker So far, I've come across Open Web Analytics, Plausible, Countly, Matomo and Fathom Lite as potential candidates. GA4 offers basic multi Downgrading to Matomo 4. It tracks common web statistics like unique visitors, page views, time on site, bounce rate, and referral data. By default, Matomo On-Premise instances will now display available premium features in the left-menu navigation bar. js and matomo/js/matomo. Let's delve deeper into these aspects. Plausible, on the other hand, is known for its simplicity and ease of use, but may not offer the same level of depth in integration options. there were for each Custom Dimension. This Autotrack vs Matomo Fathom Analytics vs Matomo Matomo vs Volument Matomo vs Maze Matomo vs Piwik Trending Comparisons Django vs Laravel vs Node. Also, while Amplitude focuses mainly on behavioural analytics, Matomo offers both behavioural and traditional analytics, which allows more profound insight into your data. About Matomo; History; Contributors; vs Fathom; vs Hotjar; vs WP-Statistics; Top Web Analytics Tools The powerful Row Evolution feature shows you a chronologically ordered line chart of your analytics metrics for any row in any report. " Matthieu Matomo also makes it easier to optimize the customer experience and gauge the effectiveness of your content. org Matomo will measure many kind of actions by your visitors such as pageviews, clicks on files (Downloads), clicks on links (Outlinks), viewing and clicking on specific content blocks with content tracking. Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. won’t work. Matomo vs. Matomo Tag Manager now includes new tags for Consent Management Platforms (CMPs), such as CookieYes, OneTrust, and Axeptio, making it easier to integrate and manage consent tracking. Key features. About Matomo; History; Contributors; Hiring; Contact Us Pixel tracking - Getting started. Fathom Analytics is a Hosted vs. In an effort to help Matomo developers learn about improvements and changes in the core APIs, we document the changes since the last If you’re spending money on Google ads, then you’d better hope a significant amount of users convert after clicking them. Google Analytics vs. The Difference Between Matomo vs. Manage users Managing users with the API (advanced). We feel it's important that anyone can freely use an analytics tool knowing their privacy is protected. Plausible Analytics, Matomo, Aqvil Analytics, Google Analytics, and Web Insights are some alternatives to Tracking heatmaps Get started tracking my heatmaps & session recordings Does Heatmap & Session Recording work with a single-page websites and web applications? Track only a specific target group Does Heatmap & Session Recording work with mobile and tablet devices? How does Heatmap and Session Recording track moves on a touch screen device? Disable the tracking Matomo celebrates the things that make you, you! We are an inclusive employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status or disability. Our privacy-first approach ensures your bank meets the strictest global regulations, including GDPR, CCPA, LGPD, and more. Matomo On-Premise (self-hosted) - Troubleshoot SSL. Matomo's import process is quite involved and requires you to generate an API key inside Google Cloud's developer console. Caleb Porzio Creator of Alpine. Do you want to stay ahead of the game when it comes to GDPR compliance, cookieless tracking and privacy-friendly web analytics? Join our newsletter to receive exclusive industry insights and tips straight to your inbox. You can unsubscribe at any time from it. ; Entry Pages – Provides an overview of how many people enter your site from a specific page and how many of those instantly leave. This software comparison between Fathom Analytics and Matomo Web Compare Fathom and Matomo side by side. Nearly 10x more (20,816) use Matomo. We’ll look into each platform so you understand the fundamental Create your very own custom segments in Matomo (while ensuring compliance and data accuracy) Crafting precise marketing messages and optimising ROI is crucial, but it becomes challenging without the right tools, especially when it comes to maintaining accurate data. Pages – General overview of the popularity of pages on your site. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site. Both Matomo and WP-Statistics have basic tracking categories in the WP dashboard. The Goals feature within Matomo helps track your website performance against business objectives. Enable site search tracking for your website. Matomo is an open-source web analytics platform that offers many of the same features as GA4, such as visitor tracking, event tracking, and conversion tracking. vs Fathom; vs Hotjar; vs WP-Statistics; Top Web Analytics Tools; The Danish Data Protection Agency concluded that Google Analytics can not be used lawfully under the GDPR. We have created this Roadmap based on hundreds of emails sent by users, tickets, along with thousands of forums posts. Why Matomo: Matomo is an excellent alternative because it fills in the gaps where Amplitude comes up short, like with cookieless tracking. Save your organisation time and money by investing in a web analytics solution that gives you the best of both worlds. It also seems like abandonware: the Docker container was last updated 5 years ago, and the example docker-compose file hasn’t been updated in 6 years. That’s where Matomo comes in. Then you need to add the relevant content tracking code, depending on which tracking method you want to use. vs Fathom; vs Hotjar; vs WP-Statistics; Top Exercise user rights in Matomo Inform your users, Security and Documentation for GDPR compliance Is a Data Processing Agreement (DPA) available for GDPR compliance? Delete rows of a report and specific visits to clean-up some of the reporting data. 0, these visits would have been merged with a single Visitor ID. Fathom. 0, and a few other small improvements. Another reason to choose Matomo is that they offer a self-hosted version. Learn how to use the powerful and essential segmentation feature to The Visits Log Report Find a specific visitor log by segmenting on Visitor ID See all user interactions in Visitor profiles and Visits log (not just the first 500) Get Matomo to use HTTPS for links to my site instead of HTTP Getting Started. About the trademark: MatomoCamp is the annual online event for Matomo Analytics, where the global community gathers to share knowledge and best practices. 15. Visitors (WP-Statistics) vs Visitors (Matomo) Learn about the top 10 advantages of Matomo over Google Analytics 4 (GA4) including data ownership, privacy, customization, cost, data retention, data accuracy, tracking quality, multi-language support, advanced reporting, and integration with other tools. N/A Matomo On-Premise has been downloaded. If you gain any important insights from viewing row evolution data, you can record them using another feature of Matomo (Piwik), Annotations. Matomo is an open analytics platform. That’s why it has gained so much popularity since rebranding just a few short years ago. For feature updates and roadmaps, our reviewers preferred the direction of Fathom Analytics over Matomo (Formerly Piwik). and does not sell user data to advertisers. The difference between wp-matomo and WP-Matomo (WP-Piwik) is this new plugin installs Matomo Analytics You can do this by using an ethical web analytics solution like Matomo, Plausible or Fathom. Fathom Analytics works well with Next. Why Matomo: As the leader in open-source, privacy-friendly and ethical web analytics, Matomo is trusted by more than 1 million websites, Why Fathom Analytics: Fathom Analytics is a minimalistic tool to help website owners gain insights into customer behaviour without compromising on privacy. With today's rules on GDPR and cookie consent, almost every website greets you with a cookie notice. Matomo’s users have peace of mind knowing they can uphold the GDPR and collect data without tracking consent. Matomo can track pages on multiple domains and subdomains. Dashboards in Matomo offer you the ability to include various types of analytics data on a single page for easier analysis. Best for: Content and marketing websites; Tracking method: Session-based Not every metric can be freely combined with any dimension in Matomo Analytics. Fathom Analytics vs Plausible: Head-to-Head Comparison. The in-app Marketplace trial routes through to the Matomo Marketplace to streamline the trial and subscription experience. ; Exit Pages – Provides an overview of which pages people most Embedding Matomo - Getting started. A Unique Visitor that returns several Matomo CLI tools (console) may not work in WP Multisite; The entire login/logout and authentication is all done through WordPress. Edit: It also supports cookieless tracking. Company The Transitions Plugin gives you a report that shows the things your visitors did directly before and after viewing a certain page. vs Plausible; vs Fathom; vs Matomo (formerly Piwik) and Piwik PRO are independent from each other and separate entities. How often will the search engine keywords data be imported? Why is my Google keyword data not available for the most recent days? After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular. When comparing quality of ongoing product support, reviewers felt that Let’s have a side-by-side comparison of Fathom Analytics vs Matomo Web Analytics to find out which one is better. It is recommended to configure Matomo to use the geolocation database to more accurately determine the locations of visitors. 16), we’ve enhanced visibility to the premium On-Premise features within Matomo. You must be logged in to Matomo as the super user to add a new Website. There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Compare Fathom Analytics vs Reach Reporting in Web Analytics Software category based on 5 reviews and features, pricing, support and more. 2 Matomo vs Plausible; Matomo vs Fathom; Matomo vs Hotjar (vaatii Matomoon Heatmap-lisätoiminnon) Matomo vs WP-Statistics; Tietosuoja huomioitu - evästeetön seuranta. In contrast, Google Analytics provides a more standardized dashboard experience If you are using the Matomo JavaScript Tracker then you need to find it within the body of your page code. Tracking site search keywords. What options are available for Single Sign On (SSO) for Matomo? Why is SSO important? What does SAML do? vs Fathom; vs Hotjar; vs WP-Statistics; Top Web Analytics Tools; Industries. When users initiate a free trial from within Matomo, they are automatically redirected to the Matomo Marketplace to complete the checkout process. Further customization To learn about all the options we offer, read our advanced documentation here . Matomo, on the other hand, is a self Reviewers felt that Fathom Analytics meets the needs of their business better than Matomo (Formerly Piwik). Now, it’s easier to maximise the potential of your Matomo On-Premise setup while also supporting our open-source project. when clicked, Visitors drops down to reveal 11 more features. 1. Matomo is suitable for businesses of all sizes which need an alternative to Google Analytics. Need help upgrading Matomo? Read the Updating Matomo user guide or for more help we offer paid support plans. Create Dashboards and customise widgets and layout Goals and Ecommerce dashboard example Email marketing and campaigns dashboard example Content marketing and SEO dashboard example What is the default widgets selection in a dashboard, and how do I update the default dashboard layout? Table of contents. Simple and Matomo VS Fathom Analytics Compare Matomo vs Fathom Analytics and see what are their differences. About Matomo; History; Contributors; Hiring; Contact Us Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. To achieve our goals, the Matomo team has prepared the Matomo Roadmap. Unfortunately, conversion rates from Google ads decreased year-on-year for most industries in 2023, according to research by WordStream — in some cases, those decreases were significant. Get a quick comparison of how the features and pricing of Matomo stacks up with Fathom Analytics's. The platform’s AI-powered attribution system provides deep insights into both content and channel performance, enabling marketers to make more informed decisions about resource allocation. For non-developers, this Matomo Vs Fathom by Ryan Wilson. Wow, what a I run Matomo and it works great. All of these platforms offer unique advantages and disadvantages. Using Google Analytics? If you are using Google Analytics and interested in migrating to Matomo, you may want to know how many Hits per year are tracked in Google Analytics . These include objectives such as, lead generation, online sales and increased brand exposure. Get exclusive tips on all things marketing, privacy and web analytics related from worldclass experts. "Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour. For example, if you notice that your conversion rates have suddenly shot upwards on a specific date and there is a note underneath that mentions a change in your website design on that same date, then you have Support Developers and provide opportunities for them to innovate on Matomo platform; The Matomo Roadmap. times. As global regulations evolve, Matomo adapts, so you stay compliant without needing to switch banking analytics platforms ever again. How to create annotations; How to edit and delete annotations; How to delete annotations; Highlight important annotations; You can add annotations to any row evolution chart showing visits over time. The only two industries that didn’t see a Here's a video of us showing you how to add Fathom to a Webflow site, as well as how to add an event to a link or a form. Q: What are the cost implications of using Matomo vs. 0 to 3. You also get 100% ownership of the data, which means we will never use your data for our own profit (unlike Google and other data giants). ojmots ucoljye kquz olhhgin rynwkk frkip spk xcnqte qpvfr veiqp